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From formulation and stability to scaling for production, this free guide breaks down what actually determines success in cannabis beverages. Learn more

After months of uncertainty around how the 2025-2030 Dietary Guidelines for Americans (DGA) could affect the alcohol industry, the new guidelines have arrived with no recommended daily caps on drinking for the first time in decades. 

Amidst recommendations around limiting sugars and processed foods, the updated guidelines also urge Americans to “consume less alcohol for better overall health,” but drop the previous recommended daily limits of two drinks or fewer for men and one drink or fewer for women. 

At a press briefing, Dr. Mehmet Oz, the administrator for the Centers for Medicare and Medicaid Services, praised alcohol as a social lubricant that brings people together, although cautioned that in the best case scenario people shouldn’t drink it. Showing the wit of the former TV star that he is, the implication is don’t have it for breakfast, Oz said. 

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Taste Radio and BevNET CPG Media will be on the ground in San Diego for Winter FancyFaire 2026. 

If you're attending, stop by booth 4249, join the Taste Radio meet and greet, record an Elevator Talk pitch for our social channels, or connect with us at the Naturally San Diego gathering @ Puesto at the Headquarters. 

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Upgrade to BevNET & Nosh Insider, our all-in-one membership for exclusive insights, data reports, and on-demand CPG video courses, to get the full Daily Briefing and unlock Insider-only content such as:

• A full look at the new Dietary Guidelines across food, beverage and alcohol and insight into how they could impact the industry
• Details in the now finalized fight between Prime Hydration and Mas+

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Honey’s beloved sweetness comes with an added benefit: Mother Nature’s approval. This gives NA beverages the sweetness consumers crave from a source they trust. Learn more

The hemp-derived THC set is going ~natural~... Sprouts Farmers Market will embrace the category with a 120-store, two-state launch next week featuring seven brands: Cann, Magic Cactus, Nowadays, Nektr Infusions, among others.

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Suntory Global Spirits has appointed Davin Nugent as president of global ready-to-drink (RTD), overseeing the company’s strategy with brands such as On The Rocks and -196. 

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Here’s a look at leading headlines from around the beverage industry. Go beyond the headlines with Insiders access.

1. Spirit Industry Vets Launch Hemp-THC Platform Highpour
2. Podcast Host Mel Robbins Launches Pure Genius Protein Shot
3. THC Cocktail Brand Jeng Nets VC Investment, Emphasizes Female Focus
4. Zico Raising: Brand Aiming for $7M Investment
5. Lemon Perfect Nets Fresh $9.7M

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This week on the podcast, Monica and Brad discuss protein-packed launches for the new year: David’s Bronze bars, podcaster Mel Robbins’ protein energy shot, and more. The hosts also share details on a merger between Splendid Spoon and Mosaic Foods and Zico Rising’s latest funding.

Click here to listen to this week’s episode. Also available on Spotify and Apple Podcasts.

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