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• Industry experts weigh in on what comes after peak protein
• How meal kits are gaining momentum in the New Year
• Monday moves from Tosi, Maazah, Oddball and more

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What’s “the next protein”? Simply put, it’s more protein.

Throughout 2025, we saw this muscle-building, metabolism-boosting macronutrient pervading nearly every inch of the grocery store. According to marketing and product development experts, the protein trend will expand and evolve in the year ahead. 

“Despite how loud protein feels online, there’s still a lot of physical and psychological shelf space left. If you walk into the average grocery store – outside of specialty or performance-heavy retailers – protein still hasn’t fully permeated every aisle, format or brand portfolio,” argues Fred Hart, founder and creative director of brand consultancy Hart Brands.

Yes, even in a world where protein-packed Pop-Tarts, popcorn, mashed potatoes, pasta sauce, and candy exist, he says.

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Frozen breakfast brand Evergreen is starting the year with $15.2 million in new capital according to an equity investment filing with the U.S. Securities and Exchange Commission (SEC) on December 30. 

Read the full analysis with Insider access.

Luxury baked goods are bulking up and slimming down. 

Lexington Bakes kicked off the New Year with slightly smaller pack sizes, enabling the company to lower its price point, pursue a national retail strategy, and save on costs without “heavily” sacrificing margin points. 

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Here’s a look at leading headlines from around the food industry. Insiders get access to the full story.

1. The DropOut Companies Expands With Bronco Breakfast Bagels
2. A Look Back On M&A Deals In 2025
3. Big Food, Big Lawsuits: The Court Cases We’re Watching in 2026
4. Hoboken Farms Leveraging ‘Luck’ And Expertise To Scale Nationally
5. Konscious Foods Shuts Down

Tired of chasing food, beverage, and beer reports across sites? The Nombase Data Hub, powered by BevNET, brings together consumer trends, category shifts, retail data, all in one searchable archive, powered by top research partners.

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On location at BevNET Live L.A. 2025, actor and investor Ryan Phillippe – attending alongside Pretty Tasty co-founder Scarlett Leung – explains why functional beverages, credible health benefits, and shelf-grabbing design are the factors that separate forgettable brands from the next breakout hit.

Tune into the episode here. Also available on Spotify and Apple Podcasts.