Plus, AriZona acquires Manna facility, San Fran sues UPF makers, Hemp Beverage Expo on hold͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ 
 
 
BevnetDecember 03, 2025
DAILY BRIEFING: LITE EDITION
A preview of today's news & insights for the beverage industry.
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📰 Today's Top Story

🍸 The Adult Non-Alc Long Game

🍸 The Adult Non-Alc Long Game
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Ferron Salniker

Editor, Spirits

There’s a good reason why they say it’s “fashionable” to be late: as anyone early to a category will tell you, it is not glamorous. 

When non-alc craft cocktail company Curious Elixirs launched a decade ago, retailers slammed the doors in founder John Wiseman’s face. It's been a journey since: over the last five years, Curious Elixirs' revenue topped $47 million versus $2.2 million in the company’s first five years. 

Now as it nears a decade in adult non-alc (ANA), we talked to Wiseman about untapped channels, what ANA on-premise venues will need to get right to survive, and why we may see fewer ANA brands in the future.

Insiders can access the full interview here.

Check out more from the Zero Proof Playbook series: 

 

🎟️ BevNET is in 4 Days; Only 25 Tickets Remain!

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BevNET Live L.A. kicks off this Sunday, and there are only 25 tickets remaining. If you’ve been thinking about joining us, now is the time to register. The event is almost sold out!

More than 800 are registered including Celsius, Suja, Poppi, Cann, De Soi, Nixie, Yerba Madre, Coca-Cola, TikTok, Liquid I.V, Instacart, Sprouts, Whole Foods, CVS, Bluestein Ventures, InvestBev and many more.

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👉🏼 What You Need to Know 👈🏼

🏭 AriZona Acquires Anaheim Plant

Manna Beverages has sold its Anaheim, Calif., production facility to U.S. Beverage Packers West, LLC, a subsidiary of AriZona Beverages. 

Become an Insider for all of the details.

 

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⚖️ San Francisco To Sue Ultraprocessed Food Makers

San Francisco declared war on America’s snack aisle this week, filing the nation’s first government lawsuit against the largest manufacturers of ultraprocessed foods. City Attorney David Chiu claims local governments are footing the bill for chronic diseases linked to the companies’ products.

Insiders can access the full case breakdown.

 

📣 BevNET Announces Nominees for 2025 Spirits Awards

📣 BevNET Announces Nominees for 2025 Spirits Awards

Aligned with BevNET’s commitment to explore burgeoning beverage trends and innovative brands, the BevNET Spirits Awards are focused on shining a light on the dynamic spirits industry, including large and small spirits companies, ready-to-drink cocktails, ready-to-serve cocktails and non-alcoholic spirits.

Now, let’s see our nominees! Winners will be announced on December 17th on BevNET.com.

View the Full List of BevNET 2025 Spirit Awards nominees here.

 

📰 Trending Headlines

Here’s a look at leading headlines from around the beverage industry. Insiders get access to the full story.

  1. Hiyo Lands Investment, Multi-Year Partnership with Live Nation
  2. Spirit Brands Preach Pivot from CPG Marketing Playbook
  3. Ripple Foods Raises $17M, Names O’Grady as CEO
  4. Inside the Mainstreaming of Ingestible Beauty
  5. No Cap! Grows SoCal Footprint
 

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🎙️ Nombase: How Two Heritage Brands Evolved for the U.S. Consumer

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In this special crossover episode of the Nombase podcast and Taste Radio, Lucía Conejo Mir of Inés Rosales, the century old Spanish bakery behind the classic torta de aceite, and Jennifer Donnellan of Lakrids by Bülow, the Danish confectionery introducing Americans to chocolate coated licorice, share their journeys bringing their European CPG brands to the United States. 

One brand has spent decades establishing its presence here, while the other is just beginning its intentional expansion, yet both face similar challenges in adapting heritage products for a new audience, navigating price pressures and logistics, and educating consumers in a crowded market. 

They open up about the work required to succeed in the U.S. while staying true to the traditions that make their products special.

Tune in here. Also available on Spotify and Apple Podcasts.

 
That's all for today's Daily Briefing: Lite Edition. We'll be back in your inbox tomorrow.

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