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Baba’s is betting it can break through the crowded hummus set with authentic positioning, passed-through-generations Palestinian family recipes, bold flavor innovation and a broad ambition that reaches beyond dips.

“We really see ourselves as the Siete of modern Middle Eastern food,” co-founder Rana Kamal told me, pointing to a proven playbook of a culturally-rooted, family-founded brand spinning heritage staples into a scaled mainstream platform.

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The Q1 2026 funding report from Northhall paints a picture of an environment that is cooling, but not collapsing. 

Total investment in food, beverage, and CPG brands reached approximately $340M, marking a 13% decline quarter-over-quarter as deal volume also pulled back. Investment is concentrating in growth-stage rounds, with Series A and B deals accounting for a significant share of funding.

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The Hershey Company is building on momentum in snacks and innovation to drive growth in 2026, as strong performance across its core confection brands and expanding salty snacks portfolio pushed first-quarter sales growth into double digits.

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As consumer interest continues to shift toward fresh, simple ingredients and spicy, globally-inspired flavors, two large CPG players – PepsiCo and Samyang Foods – have extended their respective leading brands to meet those demands. 

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Here’s a look at leading headlines from around the food industry. Go beyond the headlines with Insiders access.

1. How Laird Superfood Rebuilt for Scale – and Restarted Its Acquisition Engine

2. Ecommerce Rapidly Outpace In-Store Grocery Sales, Omnichannel Strategies Rise

3. Good Dee’s Founder Acquires West Food Brands

4. Purely Elizabeth Reportedly Exploring Sale

5. Report: Shifting Consumer Habits Upend Traditional Growth Playbook

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This week on the podcast, Brad and Lukas discuss the FMI’s online grocery report, fresh funding rounds for frozen dessert brands, why Nestle is offloading Blue Bottle and details behind the new brand from Lemon Perfect’s founder.

Click here to listen to this week’s episode. Also available on Spotify and Apple Podcasts.

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