Plus, $200M on the table, peanut powders and protein ranch͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ 
 
 
NoshMarch 25, 2026
DAILY BRIEFING: LITE EDITION
A preview of today's news & insights for the food industry.
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You’re reading the Lite Edition, a snapshot of Nosh’s full Daily Briefing for Insider members.

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Almonds Revolutionize the Future of Plant-Based Beverages

Sponsored message from California Almonds

From creamy texture to plant-based protein and fiber, almond ingredients help beverages deliver the nutrition, taste and functionality consumers want. Power your next innovation with almonds. Learn more

📰 First Up In Food

Can Organic Frozen Potatoes Build Mainstream Connections?

Can Organic Frozen Potatoes Build Mainstream Connections?
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Shauna Golden

Reporter

The agriculture industry is more consolidated than ever, meaning most Americans don’t know the farmers behind their food, or even what country or region it is coming from. But that doesn’t mean shoppers aren’t seeking to reestablish a connection.

That idea sits at the heart of Folkland Foods.

Unlock the full story with BevNET & Nosh Insider

 

✨ The News You Need ✨

🍗 Eat Just Discusses Launch Of Plant-Based Chicken 

Eat Just has turned its attention to chicken alternatives after successfully scaling its plant-based egg innovation. 

Josh Tetrick, co-founder and CEO, said the most important thing was that the plant-based poultry both tasted and felt like its animal-based counterpart. 

  • Tetrick spoke to Nosh during Expo West about the strategy and how meat alternatives can win back consumers even as demand has been slow to arrive.

Watch the full interview on Nosh

 

🥜 Once Again Targets Clean Protein Trend 

Once Again is leaning into the protein craze in its own way. 

Continue reading the full breakdown with Insider access

 

Get the Full Picture

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📰 Trending Headlines

Here’s a look at leading headlines from around the food industry. Go beyond the headlines with Insiders access.

  1. Will The Inverted Food Pyramid Increase Costs For Consumers?

  2. Just Date Lands PE Partner to Power Next Phase of Growth

  3. [Exclusive] Stellar Snacks Locks In Minority Investment

  4. Good Girl Snacks Brings In $3M

  5. Inside Goodles’ Mission To Bring Back Mac

 

🆕 What's New?

It’s Hump Day! Here’s a taste of the latest marketing moves from around the food industry.

🇲🇽 Tia Lupita is betting big on sauces with its Mexican chili crunch and two new product lines: Mexican Barbecue Sauces and Creamy Hot Sauces. Watch the video interview here.

🇧🇬 Trimona is looking to bring some stateside recognition to Bulgaria by leaning deeper into its nation-based product position, coupled with an A2 dairy callout. Read more about the brand

🤏 Nutrition bar makers are doubling down on marketing bite-size formats as CLIF unveiled CLIF Energy Bites made and IQBAR launched PB&J Protein Bites. Learn more about the trend

👹 Habiza is working with Foodbeast Media to grow brand awareness and grow its line of hummus. Learn more on Nosh

Catch up on the latest in food marketing news on Nosh

 

🎙️ Nombase: Over $200 Million Is Up for Grabs

But Only If You Launch the Right Way

But Only If You Launch the Right Way

Expanding beyond the U.S. is one of the biggest growth opportunities for CPG brands, but also it’s one of the easiest opportunities to get wrong.

In this episode, Ruth Fittock, managing partner of Tomorrow Brands, breaks down what it actually takes to launch successfully in the U.K., a market worth billions in annual food and beverage sales. Drawing on experience with brands like Vitamin Water, PopChips, and Harmless Harvest, she shares what separates brands that scale from those that stall.

This conversation goes far beyond geography.

  • It’s a deep dive into assessing true product market fit, identifying category white space, and determining if your brand is actually ready to scale.

  • It also covers how to pace retail expansion, build demand before distribution, navigate strict regulations, and adapt positioning for a more skeptical consumer. 

Whether or not global expansion is on your roadmap, you’ll hear practical information to help build a brand that can win anywhere.

Tune into the episode now. Also available on Spotify and Apple Podcasts.

 
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