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You’re reading the Lite Edition, a snapshot of Nosh’s full Daily Briefing for Insider members. Upgrade to BevNET & Nosh Insider, our all-in-one membership for exclusive insights, data reports, on-demand CPG video courses, the full Daily Briefing and Insider-only content. Explore Insider Member Benefits Insiders also gain access to the Newsletter Archive, including all previous Insider-only editions. |
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| | Sponsored message from California Almonds | From creamy texture to plant-based protein and fiber, almond ingredients help beverages deliver the nutrition, taste and functionality consumers want. Power your next innovation with almonds.
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📰 First Up In Food |
| | | The agriculture industry is more consolidated than ever, meaning most Americans don’t know the farmers behind their food, or even what country or region it is coming from. But that doesn’t mean shoppers aren’t seeking to reestablish a connection. That idea sits at the heart of Folkland Foods. Unlock the full story with BevNET & Nosh Insider |
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✨ The News You Need ✨ |
| Eat Just has turned its attention to chicken alternatives after successfully scaling its plant-based egg innovation. Josh Tetrick, co-founder and CEO, said the most important thing was that the plant-based poultry both tasted and felt like its animal-based counterpart. Watch the full interview on Nosh |
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| You’ve sampled the headlines. Want the full story? BevNET & Nosh Insider allows you to dive deep into market shifts, brand strategies, competitive benchmarks, and more. It’s how the most successful food and beverage operators stay one step ahead. You’re not reading the Insider edition… but you could be. Join BevNET & Nosh Insider. |
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🆕 What's New? |
It’s Hump Day! Here’s a taste of the latest marketing moves from around the food industry. 🇲🇽 Tia Lupita is betting big on sauces with its Mexican chili crunch and two new product lines: Mexican Barbecue Sauces and Creamy Hot Sauces. Watch the video interview here. 🇧🇬 Trimona is looking to bring some stateside recognition to Bulgaria by leaning deeper into its nation-based product position, coupled with an A2 dairy callout. Read more about the brand 🤏 Nutrition bar makers are doubling down on marketing bite-size formats as CLIF unveiled CLIF Energy Bites made and IQBAR launched PB&J Protein Bites. Learn more about the trend 👹 Habiza is working with Foodbeast Media to grow brand awareness and grow its line of hummus. Learn more on Nosh Catch up on the latest in food marketing news on Nosh |
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🎙️ Nombase: Over $200 Million Is Up for Grabs |
| | Expanding beyond the U.S. is one of the biggest growth opportunities for CPG brands, but also it’s one of the easiest opportunities to get wrong. In this episode, Ruth Fittock, managing partner of Tomorrow Brands, breaks down what it actually takes to launch successfully in the U.K., a market worth billions in annual food and beverage sales. Drawing on experience with brands like Vitamin Water, PopChips, and Harmless Harvest, she shares what separates brands that scale from those that stall. This conversation goes far beyond geography. It’s a deep dive into assessing true product market fit, identifying category white space, and determining if your brand is actually ready to scale. It also covers how to pace retail expansion, build demand before distribution, navigate strict regulations, and adapt positioning for a more skeptical consumer.
Whether or not global expansion is on your roadmap, you’ll hear practical information to help build a brand that can win anywhere. Tune into the episode now. Also available on Spotify and Apple Podcasts. |
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That's all for today's Daily Briefing: Lite Edition. We'll be back in your inbox tomorrow.
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