Candy always wins. Inflation has changed the way consumers shop for food – where they buy, the pack size they pick and which brands make it into their baskets. But confectionery dollar sales are climbing as shoppers look for small indulgences that help “enhance special moments,” according to the National Confectioners Association’s 2025 State of Treating report. That mindset is paying off: U.S. confectionery sales are expected to surpass $70 billion across all outlets by 2029. As Nosh’s self-appointed candy connoisseur, I’ve been busy tracking – and tasting – some of the biggest trends that have shaped sweet innovations this year, from freeze-dried formats to new textural experiences to fruit-forward formulations. What were the most prominent trends that shaped the confectionery industry in 2025, and do they have staying power? What other factors will influence the category next year and beyond? Insiders can access the full story. | 
